For fractional CMOs
Walk into day 30 with your client's customers on the record.
Send one interview link in week one. Proofolio interviews your client's customers and hands back verbatim, consented stories, plus a library you can query from Claude or ChatGPT while you write the positioning. Your client pays us. You earn 20% of every payment, for as long as they stay.
Books a 20-minute call with the founders. No form to fill out.
Every first-90-days plan says talk to the customers. Nobody has the hours.
THE CLOCK
The CEO wants a point of view by day 30.
Booking, running and writing up even ten customer calls eats the month you were hired to move fast in.
THE CALENDAR
Your week is split across clients.
The hours you have go to strategy and the team. Customer research is the first thing that gets squeezed.
THE ROOM
New leaders get doubted.
A recommendation lands differently when the customer said it first, in their own words, on a recording the client can check.
Your first 90 days, with the customers in it
An AI interviewer built to sound like your client talks with each customer in their browser, on their own time. You read what comes back instead of sitting on calls.
A deliverable that outlasts the engagement
Most of what a fractional CMO leaves behind is a plan. This leaves a growing library of real customer proof that the client owns, and that their team and their AI tools keep using after you move on.
It adds to what you sell. It doesn't replace your judgment or your own interviews; it covers the customers you'd never have time to call.
- ✓Case studies built on the buyer's journey, one per interview
- ✓A quote bank searchable by topic, motivation, outcome and barrier
- ✓Video clips for pages, decks and sales follow-up
- ✓Proof pages on a live URL, private, unlisted or public
- ✓The MCP connection so Claude or ChatGPT answers from the interviews
- ✓Consent on record for every quote
What comes back
WGU went from 2 to 4 customer stories a month by hand to more than 100 in three months.
“We can now fulfill all requests.” Robert Sullivan, WGU
What it pays you
20% of every payment your client makes, upgrades included, for as long as they stay. It keeps paying after your engagement ends.
Example only. Commission is 20% of what the client actually pays. Full terms on the partner page.
Clean for your client, clean for you
Your client buys direct
They hold the account, the contract and the interview library. Nothing to resell, nothing to mark up, nothing to support.
You're a disclosed partner
Tell the client you earn a commission. We give you a one-paragraph disclosure to send. Some partners credit it against their retainer; that's your call.
Credit that holds
Introduce a client through us or share your link. We confirm within a day who gets credit, and it's yours for the life of the client.
Built for clients who
- have customers who are glad they bought
- sell on trust: B2B, SaaS, professional and high-ticket services, education
- need positioning, pages or sales proof in the next 90 days
- already work in Claude or ChatGPT, or want to
Not a fit when
- the client doesn't have successful customers yet
- anyone wants testimonials polished beyond what the customer said
- you need a production shop to write and design the final assets
Questions fractional CMOs ask
Will my client's customers mind talking to an AI?
They choose to take it, in their browser, on their own time, and consent is part of the interview. WAVV sent 200 invitations and got interviews back in the middle of the night.
Does it replace my own customer interviews?
No. Keep the calls that need you. Proofolio covers the dozens of customers you'd never get to, and gives you their exact words to work from.
Who owns the interviews?
Your client holds the account and the library and decides what gets published. Each customer can withdraw consent, and their quotes come down everywhere at once. You work from the library while you're engaged.
What does my client pay?
Starter is $500 a month for 10 stories, Growth $1,000 for 50, Scale $2,500 for 150. Every plan includes the full platform and the MCP connection. No setup fee.
How do I become a partner?
Book a call with Chad and Curtis. If it's a fit, you get your partner link and dashboard the same day. Then introduce clients through us or share your link.
Do I have to disclose the commission?
Yes, and we make it easy. Your client buys from us directly, and we hand you a short paragraph that tells them how the commission works.
Bring Proofolio to your clients. Keep 20% for life.
Twenty minutes with Chad and Curtis. We'll walk through how Proofolio fits your engagements, and you'll leave with your partner link.
Book the partner call