How AI customer interviews work

An AI customer interview is a conversation in which an AI interviewer asks a customer about their experience. Proofolio.ai uses these recorded conversations to create case studies, testimonials, video clips and a searchable library of customer proof.

The customer joins through a link in their browser, on their own schedule. Your team gets the story and its source material together, so you can check what was said before using it.

Set up the interviewer around your business

You begin by answering questions about your business. Proofolio then interviews you to understand the customers and stories you want to learn from. That context shapes the interviewer you send to customers.

Choose the kind of experience you want to understand: the problem that started a search, the alternatives a buyer considered, an objection they worked through, or the outcome after using your product. A useful interview leaves room for the customer's account, including details you did not expect.

Invite customers to tell their story

Send your interview link to one customer or a group. Customers speak with the AI interviewer in their browser when they are available. Your team does not have to coordinate a live call for each conversation.

Publishing permission is captured during the interview. Before sharing a story or a quote, check that the intended use is covered by that permission and your review process. See Proofolio's approach to consent and customer proof.

Review the story alongside its recording

The completed interview comes back with a case study, the full video, clips, quotes and a transcript. Review the draft for context and accuracy; keep the customer's words and results connected to the source.

A case study explains a customer's journey. A testimonial captures a specific experience in their words. The recording lets a reader or reviewer hear the account directly. See how one interview becomes case studies and testimonials.

Use the interviews beyond the first story

As the library grows, compare the needs, objections and outcomes customers describe. Proofolio's MCP connection lets you ask questions of your library in Claude and ChatGPT and find the supporting interviews. Explore voice-of-customer research with Proofolio.

These are accounts from the people who participated. They can reveal useful patterns, but an interview collection does not by itself establish how common a finding is across your entire market.

See actual interview examples

Mindy West of Holy Hydrogen describes her experience collecting customer interviews. Robert Sullivan of Western Governors University discusses collecting alumni stories. Both pages include the recorded interview so you can assess the account yourself.

Start with your customers

See plans and pricing, read the customer stories, or sign up. Learn who is behind Proofolio.ai.