Turn customer interviews into case studies and testimonials

Proofolio.ai turns recorded AI customer interviews into case studies, testimonials, quotes and video clips. The interview provides the customer's experience; the recording and transcript let your team check the material before publishing.

A case study and a testimonial do different jobs

A case study explains the situation: what the customer needed, what they considered, why they chose you and what happened afterward. It gives a prospective buyer the context to decide whether the experience applies to them.

A testimonial is a shorter customer endorsement or account of an experience. It might appear as a quote or a video clip. It should remain faithful to what the customer said, even when you use only a small part of a longer interview.

Start with the conversation

Invite a customer through your Proofolio interview link. They speak with the AI interviewer in their browser, on their schedule. The conversation creates the source material for the story, including their situation, decision and outcome. See how the interview process works.

The output includes a drafted case study, the full recording, a transcript, quotes and clips. Your team can work from one conversation instead of asking the customer to write several versions of their story.

Review accuracy and permission before publishing

Read the draft beside the transcript and review relevant moments in the recording. Check names, context and any results. Attribute an individual customer's experience to that customer; do not turn it into a promise that everyone will get the same outcome.

Proofolio captures publishing consent on the record. Check that consent, complete your team's review, and obtain any additional customer sign-off needed for the intended use. Keep quotations verbatim and distinguish a summary from the customer's exact words. Read the principles behind customer proof.

Choose proof for the buyer and the question

A website visitor comparing options may need a detailed case study. A prospect asking about a particular objection may benefit from a short quote and its supporting clip. Choose the account that addresses the question rather than reusing the same endorsement everywhere.

Proofolio collections let you organize relevant stories, quotes and clips. A collection can become a Proofolio page containing cleared proof, with each item traceable to its recording. Your team controls whether the page is private, unlisted or public.

Read the story, then hear the source

The Divine Feminine Boudoir story and the Holy Hydrogen story pair the written account with the recorded interview. They show the relationship between a customer's words and the resulting case study.

The same interviews can help your team understand needs and objections across customers. See how to use the library for voice-of-customer research.

Start with your customers

See plans and pricing, read the customer stories, or sign up. Learn who is behind Proofolio.ai.