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Interview Customers at Scale.Create Marketing That Converts.

Capture more customer stories with AI-powered interviews that uncover what drives their decisions, shapes their experience, and what they value most about your product. Then automatically turn every conversation into case studies, testimonials, video clips, and marketing insights you can use across your entire business.

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See how it works ↓

Western Governors University WAVV Holy Hydrogen Listing Academy Divine Feminine Boudoir

100+ STORIES COLLECTED IN THEIR FIRST THREE MONTHS

It's as simple as sending an interview link,
so you can stop:

Scheduling interviews

Customers talk to the AI interviewer whenever it works for them, right in their browser. No calendars, Zoom calls, or coordinating schedules.

AT WAVV: 200 INVITES OUT, INTERVIEWS BACK EVEN IN THE MIDDLE OF THE NIGHT

Writing case studies

Every interview automatically becomes a finished case study, full video, video clips, testimonials, and transcript.

Chasing permission

Publishing consent is captured inside the interview, on the record, so you know exactly what you're cleared to use.

Mindy West "That's what I love about Proofolio. I don't have to get people on the phone. I don't have to get them to schedule the Zoom call. And once they schedule it, I don't have to get them to show up." MINDY WEST · DIRECTOR OF GROWTH, HOLY HYDROGEN FROM THE RECORDED INTERVIEW →

How it works

From Your Customer List to Marketing That Converts

1 Send the link Invite one customer or your whole list.
2 They just talk A real AI video interview, on their time.
3 You review and clear Approve the story with consent already on the record.
4 Find proof in seconds Easily find the customer proof you need in your library.
5 Upgrade your content Publish stories, clips, and testimonials to increase conversion.
WHAT YOU LEARN DECIDES WHO YOU INVITE NEXT · WHAT TO ASK · WHICH STORY CONVERTS
A Proofolio interview in progress: the customer on camera on the left, the AI interviewer on the right asking how they use Proofolio in their work
Not a survey. A real conversation. The interviewer listens, follows up, and explores the customer's buyer journey. Their schedule, not yours
Robert Sullivan speaking at a podium "The AI was empathetic, like deeply empathetic, like a normal human would be. Everybody that listened to that was like, 'Wow, I didn't think AI could be that conversational.'" ROBERT SULLIVAN · SR. DIRECTOR OF ALUMNI ENGAGEMENT, WGU FROM THE RECORDED INTERVIEW →

The Proofolio page

Turn Your Best Customer Stories
Into Proof You Can Share

Every collection in your library can become a Proofolio page: your best proof, in the order you choose, on a live URL. Nothing appears on it until it's cleared: approved by you, consented by the customer, on the record. Send it to a prospect and let people like them make the case.

Private Unlisted Public All items cleared ✓
1Case study · The buyer's whole journeyDana Whitfield · VP OpsCleared ✓
2Clip · "What almost stopped me" · 0:42Marcus Ellery · FounderCleared ✓
3Quote · Why they chose you over the alternativePriya Raman · Dir. MarketingCleared ✓

Publishing is a state, not a copy, if a customer ever withdraws consent, their quote comes down everywhere it appears, in one action.

"The best marketers in the world all use the same strategy: interviewing successful customers and telling those stories. Great stories will out-convert anything else you ever build."

CURTIS FENN & CHAD HART · FOUNDERS

Curtis Fenn and Chad Hart

Chad Hart left, Curtis Fenn right.

So easy your grandma could do it

Three Simple Steps to Interview Customers at Scale

1

Sign up

Answer a few questions about your business. Then we interview you to build the right AI interviewer for the customers and stories you want to understand.

2

Send one link

Send your interview link to one customer or your entire list. They talk to the AI interviewer in their browser, on their time.

3

Publish stories that sell

Review your finished case studies, testimonials, videos, and clips. Approve what you want to use and put it to work while your library keeps growing.

Consent is captured on the record in every interview.

Sign Up Schedule a Demo
Malia Robinson "I felt cooler about my own story as I was doing an interview with the Proofolio agent, and that's what a good interview does. It makes the interviewee feel like, 'Wow, I really am accomplishing something great.'" MALIA ROBINSON · CRO, WAVV COMMUNICATIONS

Your story library, inside Claude and ChatGPT

Proofolio connects to Claude and ChatGPT with a native MCP, so you can ask your own library questions in plain language.

  • >Which customers mentioned onboarding?
  • >What objection comes up most?
  • >Find three quotes about switching costs.
  • >What is the most impactful content I can create to convert more customers?

Every answer comes back with the interviews behind it, so you're never quoting something you can't check.

Where this compounds

A year from now, this is you

A library of customer stories for every stage of the buyer's journey

Use the app or your favorite AI tools through MCP to create marketing from your customers' own words, experiences, and stories.

You know what actually drives customer decisions

Hundreds of interviews reveal what triggered the search, what nearly stopped them, why they chose you, and what they value most. Your positioning stops being a guess.

You build marketing on proof, not guesses

Every claim can be backed by a real customer story, quote, or clip, with the original source and consent attached.

SEE HOW THE VALUE BUILDS OVER THREE LEVELS →
Content Library 12 MONTHS IN
Interviews
386
Case studies
349
Testimonials
1,537
Coverage by journey stage
EvaluationCovered
PurchaseCovered
SuccessCovered
Customer Intelligence SurveyLink sent
Insights ASSUMED VS. ACTUAL
You assumed: price sensitivityInterviews said: switching riskD. WHITFIELD · 04:12
You assumed: feature gapsInterviews said: onboarding timeM. ELLERY · 11:38
Gap: nothing published addresses cost, the #2 barrier in your interviews.
Robert Sullivan speaking at a podium "It's only been about three months that we're actually all in collecting them, and we have over 100 stories that we're able to share throughout the university." ROBERT SULLIVAN · SR. DIRECTOR OF ALUMNI ENGAGEMENT, WGU FROM THE RECORDED INTERVIEW →

Pricing

Pick your pace. Every plan is the full platform.

Starter

$500 / month
10 STORIES / MONTH

Start building the library: one customer cohort at a time.

  • Buyer's Journey case studies
  • Full transcript
  • Full video
  • Video clips
  • Quotes
  • Growing content library
  • MCP connection to your AI platform
  • Your first custom interviewer, live in a day

Need more this month? Add 5 stories for $200.

Sign Up
★ MOST POPULAR

Growth

$1,000 / month
50 STORIES / MONTH

Cover more segments: enough volume to keep sales stocked every quarter.

  • Buyer's Journey case studies
  • Full transcript
  • Full video
  • Video clips
  • Quotes
  • Growing content library
  • MCP connection to your AI platform
  • 1 new interviewer credit every month

Need more this month? Add 10 stories for $200.

Sign Up

Scale

$2,500 / month
150 STORIES / MONTH

Ask your whole customer base. Every segment gets its own interviewer, and the volume to run them all.

  • Buyer's Journey case studies
  • Full transcript
  • Full video
  • Video clips
  • Quotes
  • Growing content library
  • MCP connection to your AI platform
  • 2 new interviewer credits every month

Need more this month? Add 25 stories for $400.

Sign Up
Customize your own plan

Every plan: the full platform, including the MCP connection · consent captured on record · your first interviewer live in a day.

Marketing your customers will believe

Why success stories are the marketing that still works

Buyers believe people, not brochures.

Your buyers stopped believing marketing claims: everyone's, including yours. What they still believe is a person like them: same role, same problem, explaining what they were up against, what they tried, why they chose you, and what changed. That's why the reviews get read and the case studies get forwarded while the brochure copy gets skipped.

Proofolio exists to make those stories effortless to capture. Our interviewer walks each customer through their whole decision, in their own words. One conversation produces a written case study, clips, and verbatim quotes you can trace back to the recording. Story by story, you build a library of proof, so every page, pitch, and campaign is built on words a real buyer already said.

Your best marketing already happened it's sitting in your customers' heads.

Malia Robinson "Customer voices are everything. It's the most important thing that you can collect in your marketing, and you need to figure out how to do it at scale." MALIA ROBINSON · CRO, WAVV COMMUNICATIONS

Why this might not work for you

Proof can't be manufactured, so we'd rather you know now.

PROOFOLIO IS FOR YOU IF

  • You have customers who've genuinely succeeded and would say so
  • You know customer stories convert: you've just never had a way to capture them at scale
  • You sell on trust: considered purchases, real sales cycles, buyers who check

IT ISN'T FOR YOU IF

  • You don't yet have successful customers: proof can't be manufactured, and we won't pretend otherwise
  • You want testimonials polished beyond what the customer actually said

FAQ

Common questions

Will my customers actually do a Guided Story Interview?

"The worry was, will people actually do this? But the answer was yes, they do, they will do it."

MINDY WEST · DIRECTOR OF GROWTH, HOLY HYDROGEN · FROM THE RECORDED INTERVIEW →

Our users have found that their customers are more likely to do an interview with an AI agent than a person. By making it easy for every customer to do an interview by clicking a link whenever they are available, we've removed all the scheduling and commitment friction. Some people even prefer the AI interviewer and are a little more authentic and honest because there is no fear of judgment from another person on the other end of the call.

Is the output really publishable, or will I be rewriting it?

The case studies are published and ready, but could always benefit from minor fine-tuning from your judgment. The transcript, complete video, video clips, and quotes are also available for you to use.

What about consent and legal?

Publishing permission is captured inside the interview itself, and every quote keeps its provenance. When their side needs to approve, you're sending them their own recorded words, a much easier yes than a ghost-written draft.

How is this different from a testimonial tool?

Most testimonial tools collect compliments. Proofolio interviews the full buyer journey: the problem, research, alternatives, hesitation, decision, and outcome. That depth is what makes each story persuasive to a skeptical buyer and reusable across your marketing.

What's a Proofolio page?

A live, public page built from a collection of your cleared proof: case studies, clips, and quotes in the order you choose, each traceable to its recording. You control exposure (private, unlisted, or public), and because the page references your proof rather than copying it, an update, or a consent withdrawal, takes effect everywhere at once.

What does it cost?

Plans start at $500 a month for 10 customer stories, $1,000 for 50, or $2,000 for 150: every plan is the full platform, with no setup fee. Instead of hiring an agency for thousands of dollars per case study, you can have unlimited case studies for $2,000 a month.

Interview More Customers.
Create Better Marketing.

Send your first Guided Story Interview today.

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